|This logo will be on the white away jersey|
Late last year, the Hurricanes were informed by the NHL that the club could no longer use the current logo. In the months and weeks that followed, the Hurricanes formed a committee, reached out to three different designers and with Reebok, created a new brand and look.
Board President Brian McNaughton says the Canes want a brand to be proud of, that lasts with integrity and authenticity.
The hockey club feels this look represents the community, fans, players, and it celebrates the passion, excitement, and love for the game of hockey. The Hurricanes also announced a partnership with Lethbridge Minor Hockey that all Rep teams will be adopting the new logo on their uniforms and they'll also be known as the Lethbridge Junior Hurricanes.
|Left to right: Jamal Watson, Russ Maxwell, Brady Ramsay, Johnny Hogue|
I spoke with Hurricanes Business Manager Terry Huisman about the change and the meaning behind the new stylized "H" logo.